Ayelet Fishbach

Hey, parents: Don't tell your kids why veggies are good for them

Study led by Prof. Ayelet Fishbach finds that children are less likely to eat foods that they are told have health benefits


New York Daily News

The case against performance reviews

Author cites University research showing novice workers appreciate positive feedback while experienced workers accept stricter supervision


Ayelet Fishbach

Title: Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing

Expertise: Motivation, Decision making

Departmental website: http://faculty.chicagobooth.edu/ayelet.fishbach/research/