Ayelet Fishbach

Ayelet Fishbach studies social psychology, with specific emphasis on motivation and decision making. Her research has been supported in part by grants from the John Templeton Foundation (in connection with the New Paths to Purpose Project) and from the United States-Israel Binational Science Foundation.

Fishbach has been published in many psychology and marketing journals, including the Journal of Consumer Research, the Psychological Science, and the Journal of Personality and Social Psychology. Her publications include “Goals as excuses or guides: The liberating effect of perceived goal progress on choice,” written with Ravi Dhar Zhang and appearing in the Journal of Consumer Research and “Counteractive self-control in overcoming temptation,” written with Yaacov Trope in the Journal of Personality and Social Psychology. She is on the editorial board of several journals, including the Journal of Personality and Social Psychology and the Journal of Consumer Research.

Fishbach Stories

How to better cope with the mental burden of a pandemic

Chicago Booth’s Ayelet Fishbach offers advice for dealing with loneliness and COVID-19

What will the next decade bring in science?

After CRISPR and the groundbreaking LIGO gravitational wave discovery, what could be next as the 2020s begin?

Psychologists have surprising advice for people who feel unmotivated

<p>Prof. Ayelet Fishbach finds giving advice rather than receiving it is a more powerful motivator</p>


Lazy people can motivate themselves by giving advice

<p>&nbsp;</p> <p>Prof. Ayelet Fishbach finds that giving advice is more beneficial than receiving it</p>


New York Post