Advertising as Strategic Investment
Sanjay Dhar, marketing professor in the University of Chicago Graduate School of Business, investigates the strategic role of advertising investments in the formation of long-run industrial market structures. (c)2006 The University of Chicago.
Rethinking the National Brand
Sanjay Dhar, of the University of Chicago Graduate School of Business, observes several striking geographic patterns in the performance of national brands. (c)2006 The University of Chicago
Biological Microsystems
Milan Mrksich, professor of chemistry at the University of Chicago, discusses his research on integrating living cells with non-living engineered microsystems to create hybrid devices. (c) 2006 The University of Chicago
