Behavioral economics, explained
Shaped by Nobel-winning UChicago economist Richard Thaler, behavioral economics examines the differences between what people “should” do and what they actually do—and the consequences of those actions.
Richard Thaler
Title: Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics
Expertise: Economics, Finance, Decision making, Behavioral economics
Departmental website: http://www.chicagobooth.edu/faculty/directory/t/richard-h-thaler