Considered to be one of the founding fathers of behavioral economics, Richard Thaler in 2017 received the Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel. Thaler studies behavioral economics and finance as well as the psychology of decision-making, which lies in the gap between economics and psychology. He investigates the implications of relaxing the standard economic assumption that everyone in the economy is rational and selfish, instead entertaining the possibility that some of the agents in the economy are sometimes human. Thaler is the director of the Center for Decision Research, and is the co-director of the Behavioral Economics Project at the National Bureau of Economic Research.
Thaler is the co-author of the best-selling Nudge (2008), in which the concepts of behavioral economics are used to tackle many of society’s major problems. In 2015 he published Misbehaving: The Making of Behavioral Economics. He has authored or edited four other books: Quasi-Rational Economics, The Winner's Curse: Paradoxes and Anomalies of Economic Life, and Advances in Behavioral Finance (editor) Volumes I and II. He has published numerous articles in prominent journals such as the American Economics Review, the Journal of Finance and the Journal of Political Economy.