Behavioral economics

The University of Chicago is a leader in the field of behavioral economics, applying insights from psychology to problems in economics through the groundbreaking research of faculty including Richard Thaler, the "father of behavioral economics" and the 2017 Nobel Prize winner in Economics.

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Thaler Nobel-Shake

Richard Thaler wins Nobel Prize 'for his contributions to behavioural economics'

Oct 9, 2017

Illustration of person wrapped in a newspaper

Why locking in subscribers can hurt businesses in the long run

Chicago Booth research finds that auto renewals discouraged news website users

Jul 12, 2022

A hand holding a paper heart, inserting it into a coin slot

An economist illuminates our giving habits—during the pandemic and beyond

May 19, 2021

Empty store

Household spending swings dramatically in reaction to coronavirus

Study reveals 50% overall dip in purchases, demographic differences

Apr 9, 2020

Hand holds up a heart

Want people to donate more? Remind them how good it feels to give

Dec 11, 2019

Sendhil Mullainathan

Sendhil Mullainathan’s full lecture on ‘The Self-Driving Mind’

Feb 5, 2019

The Cognitive Biases Tricking Your Brain

The Cognitive Biases Tricking Your Brain

<p>Article discusses Prof. Richard Thaler and the endowment effect</p>

Aug 5, 2018

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Guilt-prone people more likely to be trustworthy, study shows

Jul 24, 2018

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Big Brains podcast welcomes Nobel-winning economist Richard Thaler

Jun 4, 2018

Debiasing the corporation: An interview with Nobel laureate Richard Thaler

<p>Prof. Richard Thaler explains how we can fight back against our biases</p>

May 25, 2018

richard thaler

Nobel laureate Richard Thaler to discuss behavioral economics in May 1 Ryerson Lecture

Apr 26, 2018