Behavioral economics

The University of Chicago is a leader in the field of behavioral economics, applying insights from psychology to problems in economics through the groundbreaking research of faculty including Richard Thaler, the "father of behavioral economics" and the 2017 Nobel Prize winner in Economics.

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Thaler Nobel-Shake

Richard Thaler wins Nobel Prize 'for his contributions to behavioural economics'

Economist puts the human back in human capital theory A disembodied hand holding a water can pours into a man's head where a plant is growing.

Economist puts the human back in human capital theory

In Q&A, UChicago’s Pablo Peña breaks down his fun, accessible guide to concept popularized by Gary Becker

Why locking in subscribers can hurt businesses in the long run Illustration of person wrapped in a newspaper

Why locking in subscribers can hurt businesses in the long run

Chicago Booth research finds that auto renewals discouraged news website users

An economist illuminates our giving habits—during the pandemic and beyond A hand holding a paper heart, inserting it into a coin slot

An economist illuminates our giving habits—during the pandemic and beyond

Household spending swings dramatically in reaction to coronavirus Empty store

Household spending swings dramatically in reaction to coronavirus

Study reveals 50% overall dip in purchases, demographic differences

Want people to donate more? Remind them how good it feels to give Hand holds up a heart

Want people to donate more? Remind them how good it feels to give

Sendhil Mullainathan’s full lecture on ‘The Self-Driving Mind’ Sendhil Mullainathan

Sendhil Mullainathan’s full lecture on ‘The Self-Driving Mind’

The Cognitive Biases Tricking Your Brain The Cognitive Biases Tricking Your Brain

The Cognitive Biases Tricking Your Brain

<p>Article discusses Prof. Richard Thaler and the endowment effect</p>


Guilt-prone people more likely to be trustworthy, study shows Thumbnail

Guilt-prone people more likely to be trustworthy, study shows

Big Brains podcast welcomes Nobel-winning economist Richard Thaler Thumbnail

Big Brains podcast welcomes Nobel-winning economist Richard Thaler

Debiasing the corporation: An interview with Nobel laureate Richard Thaler

Debiasing the corporation: An interview with Nobel laureate Richard Thaler

<p>Prof. Richard Thaler explains how we can fight back against our biases</p>