Behavioral economics

The University of Chicago is a leader in the field of behavioral economics, applying insights from psychology to problems in economics through the groundbreaking research of faculty including Richard Thaler, the "father of behavioral economics" and the 2017 Nobel Prize winner in Economics.

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Economist puts the human back in human capital theory

In Q&A, UChicago’s Pablo Peña breaks down his fun, accessible guide to concept popularized by Gary Becker

Why locking in subscribers can hurt businesses in the long run

Chicago Booth research finds that auto renewals discouraged news website users

The Cognitive Biases Tricking Your Brain

<p>Article discusses Prof. Richard Thaler and the endowment effect</p>