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![Illustration of person wrapped in a newspaper](/sites/default/files/styles/full_width/public/images/2022-07/person-wrapped-in-a-newspaper.jpg?itok=lp-uyrF2)
Examining two years of subscriptions data from a major European newspaper, economists found that automatic renewals did not lead to better customer retention over time. “Exploiting consumer inertia isn’t healthy for long-term business,” said Asst. Prof. Avner Strulov-Shlain.
Illustration by Errata Carmona