Customers rate businesses that require masks as more caring, competent
New research suggests that following public health guidance is good business
People pick gifts that will 'wow' rather than satisfy recipients
<p>Prof. Oleg Urminsky finds people give gifts based on anticipated emotional displays</p>
Science Daily
A paradox at the heart of gift-giving
<p>Prof. Oleg Urminsky studies satisfaction related to gift-giving</p>

Smokers More Likely To Quit If Their Own Cash Is On The Line
Audio: Assoc. Prof. Oleg Urminsky says using monetary incentives to help workers quit smoking is a tool companies must use carefully

Oleg Urminsky
Title: Professor of Marketing, Chicago Booth
Expertise: Fundraising
Departmental website : https://www.chicagobooth.edu/faculty/directory/u/oleg-urminsky