Oleg Urminsky

Oleg Urminsky studies consumer and managerial decision-making and its implications for marketing management. He is particularly interested in goals and motivations, intertemporal decision-making, consumer beliefs and inference, statistical reasoning, and customer relationship management (e.g., reward/loyalty programs and incentive systems). His recent research investigates factors affecting consumers’ impatience (including compliance with preventative health measures), how identity shapes preferences, whether experts can predict the efficacy of marketing actions, how people misinterpret forecasts, and the effects of linguistic cues on decision-making.

Prof. Urminsky’s research has been published in Cognition, Journal of Consumer Research, Journal of Experimental Psychology: General, Journal of Marketing Research, and Psychological Science as well as other journals.