Uber’s Pricing Formula Has Allowed Economists to Map Out a Real Demand Curve
Prof. Steven Levitt uses Uber data to study consumer demand

What a well-known researcher discovered when he asked people to flip a coin on important life decisions
Prof. Steven Levitt finds people who incorporate random chance into major decisions are happier

Considering a Big Change? Go for It, Says Evidence From 20,000 Coin Flips
Prof. Steven Levitt study finds increased happiness in people who incorporate random chance into major decisions

To Stop Exam Cheats, Economists Say, Try Assigning Seats
Prof. Steven Levitt co-authors paper showing random seating assignment is the most effective anti-cheating measure

The Tyranny Of Appearing Certain
Prof. Steven Levitt notes that business school students feign knowledge rather than admit they don’t know the answer

Why It Pays To Think Like A Freak
Steven Levitt releases third book in "Freakonomics" series, aims to teach readers how to notice "the hidden side of everything."
