What we buy can be used to predict our politics, race or education — sometimes with more than 90 percent accuracy
<p>Profs. Marianne Bertrand and Emir Kamenica analyze how preferences and habits predict individual characteristics</p>

The Will and Grace Factor: Here's the One Fundamental Way Millennials Are Different from Other Generations
<p>Study by NORC at the University of Chicago examines millennials’ opinions</p>
Alternet
Thomas Talhelm
Title: Associate Professor of Behavioral Science, Chicago Booth
Expertise: Culture, Chinese culture
Departmental website: https://www.chicagobooth.edu/faculty/directory/t/thomas-talhelm
Yoonsun Choi
Title: Professor, Crown Family School of Social Work, Policy, and Practice
Expertise: Youth, Culture, Immigrants, Asian-Americans
University website: https://crownschool.uchicago.edu/crownscholars/ychoi
Shadi Bartsch-Zimmer
Title: Helen A. Regenstein Distinguished Service Professor of Classics and the Program in Gender Studies; Director, The Stevanovich Institute on the Formation of Knowledge
Expertise: Ancient Rome
Departmental website: http://classics.uchicago.edu/faculty/bartsch
Lab website: https://sifk.uchicago.edu/