Pradeep K. Chintagunta

Pradeep K. Chintagunta is interested in empirically studying consumer, agent, and firm behavior. He has studied packaged-goods, pharmaceutical, technology, and online markets to answer questions related to pricing, advertising, and channels of distribution. More recently, he has started working in “development marketing”—studying the role of marketing in economic development.

Prof. Chintagunta is on the advisory editorial boards of Marketing Science, the Journal of Marketing Research, and Quantitative Marketing and Economics. His research has appeared in the Journal of Marketing Research, Marketing Science, Management Science, Quantitative Marketing and Economics, International Journal of Research Marketing, the Journal of the American Statistical Association, and the Journal of Econometrics.

In addition to being a finalist for the O’Dell Award in both 1996 and 2001, Prof. Chintagunta is a recipient of the Hillel J. Einhorn Excellence in Teaching Award and has been named one of Chicago Booth’s top professors by Bloomberg Businessweek.

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