How Consumers Can Resist Companies’ Market Power
<p>In op-ed, Prof. Austan Goolsbee examines consumer traps and the costs of switching brand loyalty</p>
What we buy can be used to predict our politics, race or education — sometimes with more than 90 percent accuracy
<p>Profs. Marianne Bertrand and Emir Kamenica analyze how preferences and habits predict individual characteristics</p>
