Behavioral science

Scratch-off

How uncertain rewards spur repeat purchases

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People underestimate value of sending letters of appreciation

Are you prone to feeling guilty? Then you're probably more trustworthy, study shows


Science Daily

Crime Lab finds behavioral nudges improve court attendance in NYC

Living in poverty puts demands on attention that impair decision-making

consumer decisions

Why consumers make bad financial decisions, and how to help

Future offenses cause more intense feelings than past actions, Chicago Booth study finds