Wilma Bainbridge

Wilma Bainbridge is an Associate Professor at the University of Chicago Department of Psychology. She leads the Brain Bridge Lab, which focuses on examining the bridge between perception and memory, through the lens of psychophysical experiments, neuroimaging, and drawing studies. One key branch of her research focuses on the concept of memorability, in which items have an intrinsic ability to affect our memory for them. She was named a 2024 Alfred P. Sloan Foundation Fellow in Neuroscience, a 2023 Rising Star with the Association for Psychological Science, a Scialog Fellow on the Molecular Basis of Cognition, and was awarded the 2022 F.J. McGuigan Early Career Investigator Research Grant on Understanding the Human Mind.