Jean-Pierre Dubé

Jean-Pierre Dubé is the Sigmund E. Edelstone Professor of Marketing and director of the Kilts Center for Marketing at the Booth School and a research associate at the National Bureau of Economic Research. His research interests include empirical quantitative marketing and empirical industrial organization, with specific interests in pricing, advertising, branding, digital marketing, and retailing. This empirical focus is also reflected in his MBA course on pricing strategies, which is designed to teach students how to apply marketing models and analytics to develop pricing strategies in practice. Several of his recent research projects are in collaboration with companies in the United States and in China.

Prof. Dubé’s work has been published in the American Economic Review, Econometrica, the Journal of Marketing Research, the Journal of Political Economy, Management Science, Marketing Science, Quantitative Marketing and Economics, the Quarterly Journal of Economics, and the Rand Journal of Economics. 

He is an area/associate editor for the Journal of Marketing Research, Management Science, Marketing Science, and Quantitative Marketing and Economics.