TEDxUChicago 2012 - Gary Erickson - Clif Bars
Gary Erickson, along with his wife Kit Crawford, is the founder and co-CEO of Clif Bar & Company. He is dedicated to providing nutritious and organic foods and drinks for sport and healthy snacking for the global community. His love for and commitment to the outdoors, cycling, great food, and socially responsible business has lead him to create a company with a unique business model. Clif Bar & Company stands out as a model of innovative environmental activism in the private sector, as well as a reliable source of snacks worth eating.
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