The Economics of Social Media

Panelists from the University of Chicago’s Booth School of Business faculty and social media industry experts from Groupon, Twitter, and others analyze the influence of social media and discuss how it is changing markets and business.

They answer the questions:

• How does it affect individual and group decision making?
• How can it overcome resource limitations as well as environmental and geographical constraints?
• What will be the institutional and legal requirements?

This event was part of the University of Chicago Booth School of Business 2011 Management Conference.