Candice Katz - Both Sides of the Story: How Modern Communication Technology Impacts our Lives

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18:40
July 29, 2011
TEDxUChicago

Summary

Candice Katz is the Marketing Manager at Oddcast, the New York based social media and technology company behind mega-viral campaigns such as CareerBuilder.com's Monk-e-Mail and McDonald's Avatarize Yourself. An Honours student in Marketing Communication, Candice is an avid investigator of the impact that brands have on self-concept and identity. She examined how modern technologies such as the iPod can affect the way people perceive themselves and others. Prior to joining Oddcast, Candice has worked with brands such as Apple and Nintendo.